Brand Essence

The brand essence statement is a succinct summary that encapsulates all of the soul and personality attributes for a brand. It is not a marketing statement, but rather the big aspirational ideal that the community is striving to become.

Enid’s brand essence can be summed up in these aspirational statements:

Enid is a community overflowing with boundlessopportunities, building on an original heritage, and pulsing with a vibrant quality of life.

OR more succinctly,

Enid is a community that is boundless, original, and vibrant.

These brand essence statements are living. They are not based on blind hope, but are anchored in the reality of who Enid has been in the past, and who she is becoming today.